Celebrate Humanity: Meaningful Marketing Part 1

3/05/2008

First of all, bear with me as I want you watch this video (it’s just over 6 minutes, but I think you’ll find it worth it).

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I’ve taken an interest in keeping an eye on marketing campaigns this year — after taking an economics marketing class as part of my program. It’s an immensely amazing and expensive field that has a lot of variety. I’ve actually not seen this particular campaign when it aired starting 2000, but now having run into it as part of my YouTube browsing I find it absolutely amazing.

I think some clips work better than others, but even the weaker ones carry across the message so well. They inspire and invite and carry an ulterior moral message.

The clips in order are titled: Courage, Bronze, Giant, Silver, Rimes, Smile, Adversary.

For me, the standouts are the Silver/Bronze duo and the Smile ad, which goes so hand in hand with the spirit of the speech I did for my public speaking class. The Silver/Bronze spots do an amazing job of painting the Olympic celebration as a victory for all competitors, just watch them, you can’t fake elation like this.

Which one did you like? Why?

There are 2 comments in this article:

  1. 4/05/2008Stella say:

    I like your spirit the most. You have a good taste, art and concepts that are both bold and subtle suit you just fine.

  2. 16/06/2008Trench say:

    Applied psychology is a beautiful tool of sheer marketing evil. A perfect example of conditioned behaviour from immediate gratification is good ol WoW

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